Most of the time, many beauty enthusiasts will either go abroad to get their hands on famous overseas beauty brands or they have to purchase online and unwillingly accept the risks of damaged goods. PLAY UP Advance offers a hassle free and economical solution when they brought over 200 brands from across the globe including Europe, America, South Korea, Japan, Thailand and local brands. These brands include Vely Vely, 16 brand by Chosungah, VT Cosmestics, IPKN, Mille, Beauty Buffet, Flormar, Models Own and many more.

In addition, NYX counter, Malaysia’s first Maybelline and Giorgio Amani concept counters have been added bringing a new exciting look to the store. Aside from foreign brands, PLAY UP Advance also proudly supports homegrown brands such as Breena, Fame, Glam X, Marcella & Co., MYJ, Nita, Oh Most Wanted, Orkid Cosmetics, SO.LEK and many more, giving local women access to high quality local products. Now everyone can effortlessly try out and get their hands on all these foreign and local beauty products.